{"id":927,"date":"2025-10-12T14:25:47","date_gmt":"2025-10-12T14:25:47","guid":{"rendered":"https:\/\/mork.website\/?page_id=927"},"modified":"2025-10-14T05:40:41","modified_gmt":"2025-10-14T05:40:41","slug":"work06-as98","status":"publish","type":"page","link":"https:\/\/mork.website\/?page_id=927","title":{"rendered":"Work06 – AS98"},"content":{"rendered":"

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\u2014<\/span><\/span> advertising \/ video social<\/h2>\n

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a.s. 98<\/h1>\n

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\u2014<\/span>\u00a0The Challenge<\/h2>\n

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A.S.98 \u00e8 un\u2019azienda italiana, con sede in provincia di Verona, che da anni porta nel mondo l\u2019arte calzaturiera<\/strong><\/span> di cui il maggior protagonista \u00e8 il cuoio e la sua commistione con elementi fashion<\/span><\/strong> che hanno reso il brand un punto di riferimento sia per l\u2019ambiente underground che per gli amanti della qualit\u00e0<\/span>. <\/span><\/p>\n

Il brief:<\/strong><\/span> creare una campagna stampa, affissione e video che veicolasse la grande personalit\u00e0 della marca e la sua capacit\u00e0 di porsi al di fuori delle logiche commerciali.<\/span><\/p>\n

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Solution<\/p>\n

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\u2014<\/span>\u00a0Our solution <\/h2>\n

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La nostra idea \u00e8 stata rendere il prodotto un vero e proprio complice della voglia delle persone di manifestare la propria unicit\u00e0, al di l\u00e0 delle mode e dei condizionamenti del mercato. Per sottolineare questo concetto il logo di A.S.98 \u00e8 stato \u201cfuso\u201d all\u2019interno del claim be A.S. you are<\/strong><\/span> per affermare la vocazione dell\u2019azienda ad essere il facilitatore di questo desiderio di libert\u00e0 e di affermazione personale dei propri clienti.<\/span><\/p>\n

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\u2014 advertising \/ video sociala.s. 98\u2014\u00a0The ChallengeA.S.98 \u00e8 un\u2019azienda italiana, con sede in provincia di Verona, che da anni porta nel mondo l\u2019arte calzaturiera di cui il maggior protagonista \u00e8 il cuoio e la sua commistione con elementi fashion che hanno reso il brand un punto di riferimento sia per l\u2019ambiente underground che per gli […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-927","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=927"}],"version-history":[{"count":14,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/927\/revisions"}],"predecessor-version":[{"id":1276,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/927\/revisions\/1276"}],"wp:attachment":[{"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}