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Candy Group \u00e8 una azienda a totale capitale privato, leader europeo nella produzione e commercializzazione di elettrodomestici riconosciuta a livello internazionale grazie ad oltre 70 anni di esperienza nel settore. <\/span><\/p>\n Il brief:<\/strong><\/span> a causa di alcuni spiacevoli incidenti avvenuti in Germania e che hanno provocato \u201cesplosioni\u201d di alcune lavatrici Candy, i buyer non consigliano pi\u00f9 i prodotti del loro marchio ai clienti della GDO. Viene richiesta un’attivit\u00e0 rivolta direttamente ai buyer per riconquistare la fiducia nel brand.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” specialty=”on” background_color_1=”#000000″ padding_top_1=”10px” padding_top_2=”6vw” padding_right_1=”20px” padding_bottom_1=”10px” padding_bottom_2=”6vw” padding_left_1=”20px” padding_left_2=”80px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”true” padding_left_right_link_2=”false” padding_2_tablet=”0px|0px||0px|false|true” padding_2_phone=”” padding_2_last_edited=”on|tablet” admin_label=”About” _builder_version=”4.27.4″ background_color=”#FFFFFF” z_index=”10″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto Condensed|700||on|||||” text_font_size=”150px” text_line_height=”1em” background_color=”RGBA(255,255,255,0)” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”-32%|190%” transform_translate_tablet=”0%|0%” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate=”0deg|0deg|-90deg” transform_rotate_tablet=”0deg|0deg|0deg” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|tablet” text_orientation=”center” background_layout=”dark” width=”500%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”2px|||||” text_font_size_tablet=”20px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” text_font_size__hover_enabled=”off|desktop”]<\/p>\n Solution<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”12px” header_2_letter_spacing=”3px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Lora||||||||” text_text_color=”#676879″ text_font_size=”23px” text_line_height=”2em” link_font=”||||on||||” link_text_color=”#fc3f3f” custom_margin=”34px|||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Anzich\u00e9 minimizzare l\u2019accaduto, la proposta \u00e8 quella di non ignorare il problema, ma di trasformarlo in una leva di comunicazione memorabile: <\/span>\u201cProva a distruggere una Candy\u201d<\/strong><\/span>. <\/span> <\/span><\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Details” _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_padding=”0px|||||” 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button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Roboto Condensed|700||on|||||” button_icon=”$||divi||400″ button_on_hover=”off” custom_padding=”16px|36px|16px|22px|true|false” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on|hover” custom_padding__hover=”|40px||26px|true|false”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" \u2014 strategy, direct mail, webcandy group\u2014\u00a0The ChallengeCandy Group \u00e8 una azienda a totale capitale privato, leader europeo nella produzione e commercializzazione di elettrodomestici riconosciuta a livello internazionale grazie ad oltre 70 anni di esperienza nel settore. Il brief: a causa di alcuni spiacevoli incidenti avvenuti in Germania e che hanno provocato \u201cesplosioni\u201d di alcune lavatrici […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-852","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=852"}],"version-history":[{"count":7,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/852\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/852\/revisions\/1117"}],"wp:attachment":[{"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u2014<\/span>\u00a0Our solution <\/h2>\n
I buyer della rete distributiva tedesca, ricevono a casa un pack\u00a0 realizzato ad hoc che contiene una chiavetta USB (a forma di lavatrice) che li invita ad andare su un minisito e provare a \u201cdistruggere una Candy\u201d. Qui gli utenti sono sfidati a distruggere una Candy in vari modi (con l\u2019acqua, con palle di fuoco, con un martello, etc). Dopo aver tentato, ad ogni inevitabile fallimento, compare un testo che spiega come distruggere una Candy sia impossibile perch\u00e9 le lavatrici sono sottoposti a test rigorosi (documentati con infografiche essenziali).<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n