{"id":841,"date":"2025-10-10T17:24:55","date_gmt":"2025-10-10T17:24:55","guid":{"rendered":"https:\/\/mork.website\/?page_id=841"},"modified":"2025-10-15T12:39:48","modified_gmt":"2025-10-15T12:39:48","slug":"work02-iprona","status":"publish","type":"page","link":"https:\/\/mork.website\/?page_id=841","title":{"rendered":"Work02 – Iprona"},"content":{"rendered":"

[et_pb_section fb_built=”1″ background_color_2=”#181726″ padding_top_bottom_link_2=”false” padding_left_right_link_2=”false” admin_label=”Header” _builder_version=”4.27.4″ background_image=”https:\/\/mork.website\/wp-content\/uploads\/2025\/10\/pexels-iriser-1379636-scaled.jpg” custom_padding=”8vw||80px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#000000″ custom_padding=”56px|2.5vw|56px|2.5vw|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ saved_specialty_column_type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”12px” header_2_letter_spacing=”3px” background_layout=”dark” custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

\u2014<\/span><\/span> advertising \/ branding \/ allestimenti<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ header_font=”Roboto Condensed|700||on|||||” header_font_size=”94px” header_line_height=”1.1em” background_layout=”dark” header_font_size_tablet=”74px” header_font_size_phone=”54px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

iprona<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”48px|2.5vw|48px|2.5vw|true|true” border_color_all=”#000000″ border_width_left=”2.5vw” box_shadow_style=”preset4″ box_shadow_horizontal=”30vw” box_shadow_vertical=”32vw” box_shadow_spread=”27.5vw” box_shadow_color=”#ffc001″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ saved_specialty_column_type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”12px” header_2_letter_spacing=”3px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

\u2014<\/span>\u00a0The Challenge<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Lora||||||||” text_text_color=”#676879″ text_font_size=”16px” text_line_height=”2em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Con oltre 100 anni di esperienza, Iprona produce succhi, pur\u00e8 e concentrati di alta qualit\u00e0 per l\u2019industria alimentare e delle bevande. Iprona sviluppa ingredienti personalizzati per bevande, estratti e componenti per integratori e prodotti per la salute, con un impegno per pratiche sostenibili per l\u2019ambiente, il progresso, i dipendenti e la tradizione familiare. <\/span><\/p>\n

Il brief:<\/strong><\/span> lancio della referenza ElderCraft a base di bacche di sambuco sul mercato italiano.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” specialty=”on” background_color_1=”#000000″ padding_top_1=”10px” padding_top_2=”6vw” padding_right_1=”20px” padding_bottom_1=”10px” padding_bottom_2=”6vw” padding_left_1=”20px” padding_left_2=”80px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”true” padding_left_right_link_2=”false” padding_2_tablet=”0px|0px||0px|false|true” padding_2_phone=”” padding_2_last_edited=”on|tablet” admin_label=”About” _builder_version=”4.27.4″ background_color=”#FFFFFF” z_index=”10″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto Condensed|700||on|||||” text_font_size=”150px” text_line_height=”1em” background_color=”RGBA(255,255,255,0)” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”-32%|190%” transform_translate_tablet=”0%|0%” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate=”0deg|0deg|-90deg” transform_rotate_tablet=”0deg|0deg|0deg” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|tablet” text_orientation=”center” background_layout=”dark” width=”500%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”2px|||||” text_font_size_tablet=”20px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” text_font_size__hover_enabled=”off|desktop”]<\/p>\n

Solution<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”12px” header_2_letter_spacing=”3px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

\u2014<\/span>\u00a0Our solution <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Lora||||||||” text_text_color=”#676879″ text_font_size=”23px” text_line_height=”2em” link_font=”||||on||||” link_text_color=”#fc3f3f” custom_margin=”34px|||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Il concept da noi proposto evidenzia con un visual fortemente simbolico<\/span><\/strong> \u00a0il potere antinfluenzale dell bacche di sambuco. Ci siamo occupati inoltre, oltre che della realizzazione del nuovo payoff, anche della produzione di una serie di materiali corporate, schede di prodotto, attivit\u00e0 social e della progettazione di uno stand per svariate fiere internazionali.<\/span><\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Details” _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/mork.website\/wp-content\/uploads\/2025\/10\/sambuco-scaled.jpg” title_text=”Raw ripe elderberry in a bowl standing on a dark table” disabled_on=”on|on|off” _builder_version=”4.27.4″ custom_margin=”|-140px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” border_width_right_tablet=”0px” border_width_right_phone=”” border_width_right_last_edited=”on|tablet” border_width_bottom_tablet=”0px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/mork.website\/wp-content\/uploads\/2025\/10\/Schermata2021-10-29alle16.19.25.png” title_text=”Schermata+2021-10-29+alle+16.19.25″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” border_width_all=”19px” border_color_all=”#FFFFFF” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”756,758,1388,754,757,759,775,776,1389″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” auto=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU2In19@” button_text=”View Other Projects” button_alignment=”right” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#4A00D8″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Roboto Condensed|700||on|||||” button_icon=”$||divi||400″ button_on_hover=”off” custom_padding=”16px|36px|16px|22px|true|false” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on|hover” custom_padding__hover=”|40px||26px|true|false”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2014 advertising \/ branding \/ allestimentiiprona\u2014\u00a0The ChallengeCon oltre 100 anni di esperienza, Iprona produce succhi, pur\u00e8 e concentrati di alta qualit\u00e0 per l\u2019industria alimentare e delle bevande. Iprona sviluppa ingredienti personalizzati per bevande, estratti e componenti per integratori e prodotti per la salute, con un impegno per pratiche sostenibili per l\u2019ambiente, il progresso, i dipendenti […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-841","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=841"}],"version-history":[{"count":8,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/841\/revisions"}],"predecessor-version":[{"id":1391,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/841\/revisions\/1391"}],"wp:attachment":[{"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}