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Istituto Marangoni, fondato nel 1935, \u00e8 una delle scuole di moda<\/strong><\/span> pi\u00f9 antiche e prestigiose del pianeta, con sedi a Milano, Firenze, Parigi, Londra, Shanghai, Shenzen e Miami. <\/span><\/p>\n Il brief:<\/strong><\/span> creare una campagna internazionale per sottolineare il posizionamento lusso del brand<\/strong><\/span>, presentando Istituto Marangoni come istituzione educativa leader a livello mondiale e evidenziando la coolness del brand e il suo stile di comunicazione distintivo, unico e provocatorio<\/strong><\/span>.\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” specialty=”on” background_color_1=”#000000″ padding_top_1=”10px” padding_top_2=”6vw” padding_right_1=”20px” padding_bottom_1=”10px” padding_bottom_2=”6vw” padding_left_1=”20px” padding_left_2=”80px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”true” padding_left_right_link_2=”false” padding_2_tablet=”0px|0px||0px|false|true” padding_2_phone=”” padding_2_last_edited=”on|tablet” admin_label=”About” _builder_version=”4.27.4″ background_color=”#FFFFFF” z_index=”10″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto Condensed|700||on|||||” text_font_size=”150px” text_line_height=”1em” background_color=”RGBA(255,255,255,0)” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”-32%|190%” transform_translate_tablet=”0%|0%” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate=”0deg|0deg|-90deg” transform_rotate_tablet=”0deg|0deg|0deg” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|tablet” text_orientation=”center” background_layout=”dark” width=”500%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”2px|||||” text_font_size_tablet=”20px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” text_font_size__hover_enabled=”off|desktop”]<\/p>\n Solution<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”12px” header_2_letter_spacing=”3px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Lora||||||||” text_text_color=”#676879″ text_font_size=”23px” text_line_height=”2em” link_font=”||||on||||” link_text_color=”#fc3f3f” custom_margin=”34px|||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Il concept da noi proposto ruota attorno all\u2019idea che scegliere Istituto Marangoni significa iniziare una vera trasformazione<\/strong><\/span> che render\u00e0 la moda, l’arte e il design una parte stessa dello studente. La scelta del fotografo \u00e8 caduta su Sylwana Zybura, alias Madame Peripetie<\/strong><\/span>, artista polacca cresciuta artisticamente fra Berlino e Londra, sia per la sua sensibilit\u00e0 visiva che per la sua forte inclinazione verso il mondo del fashion surreale<\/strong><\/span>. Due giorni di shooting hanno dato vita a una serie di materiali con i quali \u00e8 stato possibile costruire, oltre ad una campagna internazionale di affissioni, ADV stampa, sito e materiali video per la promozione sui canali social del brand.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Details” _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/mork.website\/wp-content\/uploads\/2025\/10\/IM-BACKSTAGE-e1760002676159.jpg” title_text=”IM-BACKSTAGE” disabled_on=”on|on|off” _builder_version=”4.27.4″ custom_margin=”|-140px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” border_width_right_tablet=”0px” border_width_right_phone=”” border_width_right_last_edited=”on|tablet” border_width_bottom_tablet=”0px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_video src=”https:\/\/mork.website\/wp-content\/uploads\/2025\/10\/im-1080p.mp4″ image_src=”\/\/i.vimeocdn.com\/video\/1053024745-df4c04e5248ff78629514f611451fe48d83d155f9df951688d4010821d115758-d_960?region=us” play_icon_color=”#4a00d8″ thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.27.4″ custom_margin=”40px|||-100px|false|false” custom_margin_tablet=”0px|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” border_color_all=”#ffffff” border_width_top=”30px” border_width_left=”30px” border_width_top_tablet=”0px” border_width_top_phone=”” border_width_top_last_edited=”on|tablet” border_width_left_tablet=”0px” border_width_left_phone=”” border_width_left_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”422,419,421″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” auto=”on” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU2In19@” button_text=”View Other Projects” button_alignment=”right” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#4A00D8″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Roboto Condensed|700||on|||||” button_icon=”$||divi||400″ button_on_hover=”off” custom_padding=”16px|36px|16px|22px|true|false” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on|hover” custom_padding__hover=”|40px||26px|true|false”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" \u2014 advertising \/ websiteistituto marangoni\u2014\u00a0The ChallengeIstituto Marangoni, fondato nel 1935, \u00e8 una delle scuole di moda pi\u00f9 antiche e prestigiose del pianeta, con sedi a Milano, Firenze, Parigi, Londra, Shanghai, Shenzen e Miami. Il brief: creare una campagna internazionale per sottolineare il posizionamento lusso del brand, presentando Istituto Marangoni come istituzione educativa leader a livello […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-206","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206"}],"version-history":[{"count":30,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/206\/revisions"}],"predecessor-version":[{"id":1264,"href":"https:\/\/mork.website\/index.php?rest_route=\/wp\/v2\/pages\/206\/revisions\/1264"}],"wp:attachment":[{"href":"https:\/\/mork.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u2014<\/span>\u00a0Our solution <\/h2>\n